After the recent postponement of the Greater Hartford Puerto Rican Day Parade and Festival del Coqui, we are pleased to announce the rescheduled date. The event, originally planned for September 10, 2023, was delayed as a mark of respect for the fallen officer of the Hartford Police Department.
The parade and festival will now take place on Sunday, October 8, 2023, promising a vibrant celebration of Puerto Rican culture and community. We extend our heartfelt gratitude to everyone for their understanding and support during this time.
The Hartford Puerto Rican Parade features nearly 3,000 marching participants and is the largest parade in the City of Hartford and the Hartford region. Among the participants, you will see our honorees and delegates, local school groups, school bands, cultural groups from different countries showcasing their pride, Hartford Police Officers and Hartford Firefighters, the CT National Guard, music groups, entertainers, faith groups, Paso Fino Horses, clowns, media groups (radio, TV, print), sponsors, and elected officials.
Past Parade Pictures
Upon approval of your application and receipt of payment, all contingents will receive parade permits, wristbands, and, if applicable, referral to float staff for design and construction of float. We look forward to celebrating another parade with you.
Participate in the Parade - Online Registration
This years Parade will be online registration only
The Connecticut Institute for Community Development (CICD) Puerto Rican Parade, Inc. Hartford Chapter is proud to announce the 2023 Annual Greater Hartford Puerto Rican Day Parade and Festival del Coquí will be Sunday, September 10, 2023. The parade will follow a route via Hartford’s main streets that will culminate at Bushnell Park where the festival del Coqui will take place.
The parade and the festival are the perfect opportunity for your business, company or organization to continue demonstrating support for the Latino community and a remarkable way to promote your brand/service to this rapidly growing demographic. Sponsors like you ensure both of these events are a success and now is the perfect time to get involved.
With an average of 5,000 to 10,000 people attending each year, the investment opportunities include:
• an intimate connection with the region’s Puerto Rican and Latino community
• prominent recognition at the event
• an assigned number of VIP tickets to several events leading to and including the parade and festival
• extensive media coverage that will provide trade advertising on printed and digital promotional materials
Your partnership is invaluable to our success as a fully volunteer-run, nonprofit organization. With your contribution, we will be able to continue enriching our community by exposing our youth to the beautiful Puerto Rican culture, and hosting our many long standing cultural events such as the Miss Puerto Rico of Greater Hartford Culture Pageant and the Maria C. Sanchez Awards Banquet.
We are excited for you to join us! For your convenience, we have attached information on how to become a sponsor. The deadline for sponsorship is July 1, 2023.. For more information, please contact CICD President, Sammy Vega, at (860) 904-7860 or via email at CICDPRParade@gmail.com.
Sponsorship Opportunities:
Isla Level Investment $15,000.00
• Lead sponsor of the Parade & Festival
• Welcoming speaking opportunity at Press Conference & Festival Stage opening ceremony
• Brand Digital Display Ads 30 seconds loops
• 15 VIP Access to Festival del Coqui
• Public relations opportunities
• Company logo on television advertisements
• Company logo on Stage Banner
• Company logo on Parade & Festival poster
• Company logo and name mentions on all CICD’s social media platforms.
• Company logo displayed on www.HartfordPRParade.com website with a link to your web page
• 2 Radio Interviews with the Parade Organizers two weeks before the event.
• Exclusive visit of 2023 Miss Puerto Rico of Greater Hartford Queens
• Exhibitor booth and table at the Festival.
• Parade Float (Driver & Decoration included)
• NEWS 8 promotions:
• Promotional messages to air on WTNH, WCTX & WTNH.com – tagged with sponsors audio, message and logo.
• Sponsored social media post encouraging people to attend the Parade and tune-in to NEWS 8 to watch tagging your social pages.
• Company logo featured adjacent to all news stories highlighting the Parade and the causes it supports; promoting leadership and education, celebrating traditions, and being involved in community services. All stories posted to category on WTNH.com.
• NEWS 8 team will feature your company and employees showcasing your commitment to the Puerto Rican community in a content package air on CT Style at 12:30pm and CT Style Express in the 9am newscast the week leading up to the Parade.
• Company logo on signage near the NEWS 8 broadcast desk
• Lead sponsor identification in the live Parade coverage on NEWS 8
Coquí Level Investment $10,000.00
• Speaking opportunity at Festival Stage
• Brand Digital Display Ads 15 seconds loops
• 10 VIP Access to Festival del Coqui
• Public relations opportunities
• Company logo on television advertisements
• Company logo on Parade & Festival poster
• Company logo and name mentions on all CICD’s social media platforms.
• Company logo displayed on www.HartfordPRParade.com website with a link to your web page
• 1 Radio Interviews with the Parade Organizers two weeks before the event.
• Exclusive visit of 2023 Miss Puerto Rico of Greater Hartford Queens
• Exhibitor booth and table at the Festival.
• Parade Float (Driver & Decoration included)
Flamboyán Level Investment $7,500.00
• Brand Digital Display Ads 10 seconds loops
• 5 VIP Access to Festival del Coqui
• Public relations opportunities
• Company logo on television advertisements
• Company logo on Parade & Festival poster
• Company logo and name mentions on all CICD’s social media platforms.
• Company logo displayed on www.HartfordPRParade.com website with a link to your web page
• Exhibitor booth and table at the Festival.
• Parade Float (Driver & Decoration included)
Amapola Bronze Investment $5,000.00
• Brand Digital Display Ads 10 seconds loops
• 4 VIP Access to Festival del Coqui
• Public relations opportunities
• Company logo on Parade & Festival poster
• Company logo and name mentions on all CICD’s social media platforms.
• Company logo displayed on www.HartfordPRParade.com website with a link to your web page
• Exhibitor booth and table at the Festival.
• Parade Float (Driver & Decoration included)
El Morro Investment $4000.00
• Brand Digital Display Ad 10 seconds loops
• 2 VIP Access to Festival del Coqui
• Company logo on Parade & Festival poster
• Company logo and name mentions on all CICD’s social media platforms.
• Company logo displayed on www.HartfordPRParade.com website with a link to your web page
• Exhibitor booth and table at the Festival.
• Parade Float (Driver & Decoration included)
Carroza Investment $2,500.00
• Company logo and name mentions on all CICD’s social media platforms.
• Parade Float (Driver & Decoration included)
Digital Display $1,000.00
• Brand Digital Display Ad 10 seconds loops at the Festival del Coqui
Merchandise Vendor $575.00
• 10X10 Space at the Festival
Marketing Vendor $500.00
• 10X10 Space at the Festival
To confirm your participation, complete your registration, select your support level and make your payment.
Sponsorship Online Registration